Bingo Alive

This advert was also taken from the Sun newspaper in the sports pullout that they have every Monday. The Sun is famous amongst its sports readers for its Dream Team competition that it has every year, it has been running for years and with offers like this one you can see why they get more and more new players not only every season, but every month!

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Most of these Dream Team competitions have a deadline of August but the sun allow people to join throughout the season but make sure there is something worth joining for, like this £25,500 prize for December that is up for grabs. I like how they have put a football in a gift box, this gives you the impression that having a football knowledge can win you prizes or that you can maybe sign someone up as a gift. They use the prize of 1 million at the top which immediately grabs the attention of new customers and then simply include the website at the bottom which is what you need to join. The cut off is 3pm Saturday which everyone knows is when all the matches kick off so this is a clever and discreet way of drumming the idea into its readers